(Co-written with Eve Bello and Amy Wren. First published on the #DigitalStockport blog – August 30, 2019)
In our last post, we talked about how we approached developing and delivering a new recruitment journey for foster carers, and what each stage of the process involved. This time we will explain each ‘project’ in more detail and how we got to where we are now.
1. Website content – drawing people in and supporting them to take action
From our research, it was clear that the information on our website could benefit from improvement so that potential foster carers could feel engaged, informed and ready to start their fostering journey. We held interviews with foster carers, carried out competitor analysis and created empathy maps and personas to understand what information users needed from the website.